Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock started as a humble market stall at Bondi Beach in 2010 and has since evolved into a thriving, self-funded eCommerce brand with over a million followers. Our passion is to make women feel confident and beautiful, no matter if it's for a special event or just their day-to-day life.
St Frock offers a variety of dress styles, from A-line to smock dresses, to fit any occasion and mood perfectly. Forget about looking up 'One Shoulder White Dress', 'White Lace Mini Dress' or 'Dresses For Short Women'; with up to 100 new arrivals each week and extended sizes from 8 to 22, you'll always find the perfect fit with features like elastic waists, pockets and flutter sleeves to make your outfit truly stand out.
Shopping at St Frock means that you can experience free shipping on qualifying orders*, ideal for those who enjoy scoring great deals on their fashion hauls! So say goodbye to looking up 'sequin', 'green dress' or 'maxi dresses' and explore our collections now to find your new favourite dress.