Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
What began as a market stall at Bondi Beach in 2010 has evolved into a thriving, self-funded eCommerce business with a team of over 70. Our purpose is to help Australian women feel beautiful and confident, whether it's for a special event or a casual day.
St Frock brings you a range of dresses, from A-line to smock styles, made to fit any occasion and mood. Forget about looking up 'Bride After Party Dress', 'Mother Of Bride Dress' or 'Red Dress In Red Carpet'; with up to 100 new arrivals each week and extended sizes from 8 to 22, you'll always find the perfect fit with features like elastic waists, pockets and flutter sleeves to make your outfit truly stand out.
Updating your wardrobe with gorgeous new looks is effortless, thanks to more than 5,000 pickup locations and same-day dispatch* for orders made before 12.00 p.m. AEDT. Your search for 'wedding guest dresses', 'floral dress' or 'midi dresses' ends here - explore our collections today and enjoy free shipping on qualifying orders*!