Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Starting off at Bondi Beach as a market stall founded in 2010, St Frock has turned into a booming eCommerce brand, gaining over a million followers. As the years passed, one thing remained unchanged: we constantly offer new ideas, making sure our customers discover the perfect dress that makes them look and feel oh-so-beautiful.
With up to 100 new drops every week, we always have exciting new fashion finds for you to discover at St Frock. From wrap dresses to sundresses and more, our variety of stylish must-haves will have you excited to refresh your wardrobe, whether you've been searching for 'Christmas Dresses For Women', 'Formal Dresses Sunshine Coast' or 'Boho Beach Wedding Dress' during your online shopping sprees.
Added to this, so you won't have to wait forever to refresh your wardrobe with new pieces, you can enjoy our same-day dispatch* for orders placed by 12.00 p.m. AEDT. Don't spend your time looking up 'cocktail dresses', 'sequin dress' or 'black dress'; just shop at St Frock where your new favourite dress is just a few clicks away!