Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Back in 2010, St Frock started as a simple market stall. We have since expanded to be an eCommerce leader, moved by our devotion to delivering confidence, delight and stylish dresses to women all over Australia.
St Frock offers a variety of dress styles, from A-line to smock dresses, to fit any occasion and mood perfectly. Forget about looking up 'Pink Off The Shoulder Dress', 'Maxi Dress Boho Australia' or 'Blue Or Gold Dress'; with up to 100 new arrivals each week and extended sizes from 8 to 22, you'll always find the perfect fit with features like elastic waists, pockets and flutter sleeves to make your outfit truly stand out.
What's more, you can benefit from our same-day dispatch* for orders made by 12.00 p.m. AEDT, making it so you won't have to wait such a long time for your wardrobe refresh and new pieces. Don't spend your time looking up 'summer dresses', 'dresses' or 'dresses to wear to a wedding'; just shop at St Frock where your new favourite dress is just a few clicks away!