Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock began as a humble market stall at Bondi Beach in 2010 and has since blossomed into a self-funded eCommerce leader with a team of more than 70. Our purpose is to help Australian women feel beautiful and confident, whether it's for a special event or a casual day.
It doesn't matter what you've been searching for online, be it 'Formal Dresses Adelaide City', 'Off The Shoulder Dress Australia' or 'Mother Of The Bride Dresses That Are Not Frumpy'; you're sure to find something you'll love at our store. After all, we offer a diverse assortment of dress styles, from A-line dresses to shirt dresses and more, and we even have up to 100 new drops weekly.
When shopping with St Frock, you can benefit from free shipping on qualifying orders*, which is fantastic for customers who love awesome deals on their fashion hauls! So say goodbye to looking up 'green dress', 'bridesmaid dresses' or 'midi dresses' and explore our collections now to find your new favourite dress.