Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Launched as a simple market stall at Bondi Beach in 2010, St Frock has flourished into a self-funded eCommerce leader, powered by a team of over 70. We've got a straightforward mission: empowering women across Australia to feel beautiful and confident, no matter if it's for a big event or day-to-day life.
At St Frock, we offer a wide range of dresses to suit every occasion, from A-line and wrap dresses to smock dresses and sundresses, with extended sizes from 8 to 22 to flatter every body type. You won't have to keep searching for 'Black Maxi Dress Formal', 'Maxi Dress For Ladies' or 'Black And Gold Dress Blue And White' - we've got what you need right here!
Don't waste time looking for 'dresses', 'maternity dress' and 'floral dress'; with free shipping on qualifying orders* and the option to pick up from over 5,000 locations across Australia, shopping with St Frock is a breeze. Enjoy shopping with confidence, thanks to 60-day free returns* and buy now, pay later options like Afterpay, Zip and Klarna - explore our collections now!