Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
From a modest market stall at Bondi Beach in 2010, St Frock has expanded into a leading self-funded eCommerce brand with a staff of more than 70. Our purpose is to help Australian women feel beautiful and confident, whether it's for a special event or a casual day.
It doesn't matter what you've been searching for online, be it 'Knitted Dresses For Women', 'Mother Of Bride Dress' or 'White Linen Maxi Dress'; you're sure to find something you'll love at our store. After all, we offer a diverse assortment of dress styles, from A-line dresses to shirt dresses and more, and we even have up to 100 new drops weekly.
Added to this, so you won't have to wait forever to refresh your wardrobe with new pieces, you can enjoy our same-day dispatch* for orders placed by 12.00 p.m. AEDT. Don't spend your time looking up 'maxi dresses', 'green dress' or 'dresses'; just shop at St Frock where your new favourite dress is just a few clicks away!