Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Starting out as a modest market stall at Bondi Beach in 2010, St Frock has since become an online sensation with a dedicated following of over a million fans. Our mission has been the same: to make sure every Australian woman can feel her best, no matter if it's an ordinary day or something special.
Shopping with us means you won't be limited since we have a broad range of styles, including wrap dresses, smock dresses and more, complete with extended sizes from 8 to 22. Whether you're searching for 'White Linen Maxi Dress', 'Red Off The Shoulder Dress' or 'Mother Of The Bride Dresses That Are Not Frumpy', you'll find looks that fit your tastes and flatter your body.
Updating your wardrobe with gorgeous new looks is effortless, thanks to more than 5,000 pickup locations and same-day dispatch* for orders made before 12.00 p.m. AEDT. Your search for 'floral dress', 'maternity dress' or 'midi dress' ends here - explore our collections today and enjoy free shipping on qualifying orders*!