See yourself gearing up for an end-of-the-week picnic, a unique family hang-out or a day at the beach with friends. On these occasions, you want to wear a dress that's stunning, versatile and fits like a dream. Yet looking for a suitable dress can be more challenging than it seems. But here at St Frock, we take the guesswork out of dressing for every occasion. Our dedication lies in helping you feel gorgeous and confident through our broad selection of women's clothing. We began back in 2010 as a modest market stall at Bondi Beach. Now, St Frock operates as an eCommerce leader, fully self-funded and located in Ultimo with a dedicated team exceeding 70. Our aim surpasses the sale of dresses; it's about the people, the passion and the delight we contribute to women's lives across Australia. Whether you're exploring new dress styles or searching for 'Light Pink Colour Dress', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, it's all about keeping your wardrobe updated, lively and fresh with up to 100 new releases weekly. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. All items are measured manually by hand, and with sizes ranging from 8 to 22, you'll surely find styles and flattering fits that match your body type. Our wide-ranging selection features a great variety, including shift, A-line, shirt, and smock dresses, as well as sundresses, wrap dresses and more. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Pink Evening Dresses Australia' elsewhere. Not only do we feature spectacular dresses, but our lineup also has tops, bottoms, accessories, outerwear and more. So, if you're searching for 'Light Pink Maxi Dress', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'Pink Off The Shoulder Dress' or something else. We offer free shipping on qualifying orders* for this reason, so you can save while shopping for new styles. And when you place your order by 12.00 p.m. AEDT, we ensure same-day dispatch*. We also offer the flexibility of picking up your orders from over 5,000 Australia Post, parcel locker and retail locations across the country. Added to this, thanks to our 60-day free returns*, you can buy with confidence knowing that if something isn't quite right, returning items is simple. Our delivery services also extend beyond Australia; we ship internationally, bringing our exceptional designs across the globe. It's time to end your search for 'White Dresses Formal Wear'. Instead of spending more hours looking up 'floral dress', view our collection today. There's no need to look elsewhere for 'maternity dress' - shop and find your next favourite dress at St Frock!